Offering an Endless Source of Franchising Insight
Joseph Luongo serves as Executive Chairman of Colorado-based WellBiz Brands where he oversees three franchise concepts including Elements Massage®, FIT36® and Fitness Together®, which collectively operate over 400 locations across the U.S. Joe has 25 years of experience in the franchise industry, most recently serving as a fitness and wellness industry consultant. Previously, Joe was Chief Operating Officer for Massage Envy. Luongo has also held leadership roles with Pizza Hut, Peter Piper Pizza, FedEx Kinko’s and Starbucks. Luongo was a C-130 Navigator and Captain in the United States Air Force. He received his Bachelor of Business Administration in Finance from Iona College in New York, has a master’s degree in Operations Management from the University of Arkansas and has completed Harvard University’s Advanced Management Program.